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plus-ing

plus-ing
 n.— «Pixar’s story development process as well as its internal lexicon—including sweatbox, when the director critiques individual animations, and plus-ing, heaping more and more good ideas on a structure that’s already working—come directly from the House That Mickey Built.» —“Welcome to Planet Pixar” by Austin Bunn Wired June, 2004. (source: Double-Tongued Dictionary)

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