plusing
 n.— «Mr. Vernon refers to these and myriad other actions as “plussing the business.” No one has ever been more successful than Mr. Vernon in giving a food store the ambiance of an upscale department store.» —“Top US Retailers Stay That Way by Stressing Customer Service” by Leonard Berry American Banker Jan. 21, 1987. (source: Double-Tongued Dictionary)

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