plusing
n.— «Mr. Vernon refers to these and myriad other actions as “plussing the business.” No one has ever been more successful than Mr. Vernon in giving a food store the ambiance of an upscale department store.» —“Top US Retailers Stay That Way by Stressing Customer Service” by Leonard Berry American Banker Jan. 21, 1987. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...