podbusting
n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)
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Take Tea for the Fever (episode #1508) 10/22/2018: Silence comes in many forms. Writer Paul Goodman says there is, for example, the noisy silence of "resentment and self-recrimination," and the helpful, participatory silence... [more]
Sundog (episode #1507) 10/15/2018: A clever pun can make the difference between a so-so phrase and a memorable one. The phrase "the last straw" refers to an old fable... [more]
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