podbusting
n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)
Ring-Tailed Tooter (episode #1563) 02/22/2021: National Book Award winner Barry Lopez had wise advice for young writers. First, read widely and follow your curiosity. Second, travel or learn a foreign... [more]
What the Blazes? (episode #1562) 02/08/2021: What kind of book do people ask for most often in prison? Romance novels? No. The Bible? No. The most requested books by far are... [more]
Mudlarking (episode #1561) 01/25/2021: Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their... [more]
Snaggletooth (episode #1560) 01/11/2021: Many of us struggled with the Old English poem "Beowulf" in high school. But what if you could actually hear "Beowulf" in the English of... [more]
Like a Boiled Owl (episode #1559) 12/21/2020: What's it like to hike the Pacific Crest Trail all the way from Mexico to Canada? You'll end up with sore muscles and blisters, and... [more]
You must log in to post a comment.