podbusting
n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)
Deviled Eggs (episode #1554) 09/14/2020:
Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years... [more]
Play It by Ear (episode #1553) 08/31/2020: How does social context shape our perception of language? When hiking the Appalachian Trail, a young woman from Wyoming found that fellow hikers assumed she... [more]
Moon Palace (episode #1552) 08/17/2020: What happens in a classroom of refugee and immigrant youngsters learning English? Their fresh approach to language can result in remarkable poetry — some of... [more]
Online Event August 27, 2020: Lemonade, Anyone? 08/04/2020: ... [more]
Cherry Bombs (episode #1551) 07/27/2020: An ornithologist says there's a growing movement to change the name of a pink-footed bird currently called the flesh-footed shearwater. The movement reflects a growing... [more]
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