podbusting
n.— «The stars of the CMT network’s top series “Trick My Truck” appear in a series of spots featuring tips on how to maintain your tricked-out truck, including the timely use of oil from Exxon. At its upfront, MTV will be telling advertisers that these techniques—which are called “podbusting” because they break up commercial pods with content that is almost indistinguishable from the entertainment programming—have greatly enhanced viewer engagement with the commercials and their retention of the ads’ messages.» —“MTV Plans to Increase Its Blending of Ads and Shows” by Bill Carter New York Times May 8, 2008. (source: Double-Tongued Dictionary)
Up Your Alley (episode #1504) 07/30/2018: Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers... [more]
Piping Hot (episode #1503) 07/23/2018: The game of baseball has alway inspired colorful commentary. Sometimes that means using familiar words in unfamiliar ways. The word stuff, for example, can refer... [more]
Mimeographs and Dittos (episode #1502) 06/24/2018: In this episode: How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so... [more]
Spicy Jambalaya 06/18/2018: Teen slang from the South, and food words that are tricky to pronounce. • High schoolers in Huntsville, Alabama, told Martha and Grant about their... [more]
Chopped Liver 06/10/2018: There's a proverb that goes "beloved children have many names." At least, that's true when it comes to the names we give our pets. "Fluffy"... [more]
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