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pogo sticking

pogo sticking
 n.Gloss: on the Web, going back and forth from a main page to various sub pages in search of information, usually as a result of being unable to easily find something. «It was early in 2006, and Matt Carey, the new CTO of eBay…, was attending his first focus group about the online shopping site.…“It’s hard to use,” complained a longtime customer.…“I get lost,” she said. “I can’t get back to my search results. I have to go all the way out and start over.”…What she was describing is known by the pejorative “pogo sticking.”» —“eBay’s Chaos Theory” by Chuck Salter Fast Company November, 2007. (source: Double-Tongued Dictionary)

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