pure play
 n.— «While subsidiaries of multiline insurers like UnitedHealth (Charts, Fortune 500) and WellPoint (Charts, Fortune 500) are still the biggest players in Medicaid, the “pure plays,” as they’re called, have grown rapidly and now have 22 percent of the Medicaid managed-care market, up from 14 percent in 1999, according to Merrill Lynch analyst Doug Simpson.» —“The big money in Medicaid” by Bethany McLean CNNMoney.com June 25, 2007. (source: Double-Tongued Dictionary)

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