n.— «And all this information should be available “on the go,” i.e. accessible in the offline AND online (wired and wireless) world: think of it as the Google effect (demanding and getting instant answers) permeating all aspects of daily life. has dubbed this phenomenon Ready-To-Know: demanding consumers are in a constant “Ready To Go, Ready-To-Know” state of mind, expecting any information deemed relevant to be available instantly, at their own terms.» —“Some of this might just work…” Jan. 13, 2005. (source: Double-Tongued Dictionary)

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