retro-culturation
 n.— «In the Hispanic community we’ve seen a retro-culturation. The first generation of Hispanics is striving so diligently to assimilate into American culture—‘I’m now a member of this country and I want to adopt the cultural ways of this country.’ As a result, the second generation is less prone to speak Spanish and less prone to perform the cultural traditions. But now, the third generation, having assumed the American culture and all the trappings of being an American, is now taking pride in its cultural roots and traditions, too, and the quinceanera is one of them.» —“Sumptuous sweet 15″ by Lisa Gutierrez Kansas City Star (Kansas City, Kansas/Missouri) June 7, 2006. (source: Double-Tongued Dictionary)

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