rick-roll
 v. phr.— «Instead of the “hot stuff” they’re promised, they’re being diverted to video hosting site YouTube. More specifically the link goes to Rick Astley’s video to Never Gonna Give You Up. Rick Rolling is the internet phenomenon of the year so far and has sparked a massive resurgence of interest in the Newton-le-Willows crooner.» —“You’ve been tRicked” by Andy Williams Wigan Today (United Kingdom) June 15, 2007. (source: Double-Tongued Dictionary)

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