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RUB

RUB
 n.— «While some are still Hell’s Angels or dress like them, there are many more who are businessmen and women, grandparents, and what the industry calls “rubs”&mhdash; Rich Urban Bikers.» —“Why lifestyle branding works” by Shenaz Bapooji Agency FAQs (New Delhi, India) Dec. 28, 2004. (source: Double-Tongued Dictionary)

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