Home » Dictionary » scatter ad

scatter ad

scatter ad
 n.— «Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so-called upfront ads it has sold. Advertisers have returned and revenue this quarter for so-called scatter ads, those sold closer to air date, is 30 percent higher than a year ago.» —“CBS Rises Most Since 2005 on Second-Quarter Profit (Update1)” by Sarah Rabil Bloomberg.com Aug. 7, 2009. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Put on the Dog (episode #1494)

Why isn’t “you’re welcome” the default response to “thank you” for everyone? Plus lies that kids tell, Philadelphia lawyer, cowbelly, skutch, mind-bottling vs. mind-boggling, tsundoku, infanticipating, noisy piece...