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scatter ad

scatter ad
 n.— «Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so-called upfront ads it has sold. Advertisers have returned and revenue this quarter for so-called scatter ads, those sold closer to air date, is 30 percent higher than a year ago.» —“CBS Rises Most Since 2005 on Second-Quarter Profit (Update1)” by Sarah Rabil Bloomberg.com Aug. 7, 2009. (source: Double-Tongued Dictionary)

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