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season treason

season treason
 n.— «Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be concerned about customers declaring “bah humbug?” New York-based marketing firm Yankelovich, Inc. believes so. It calls the feelings of betrayal “season treason,” and warned retailers to slow it down.» —“Early holiday sales may anger some, but stores say strategy successful” by Stephanie Irwin Dayton Daily News (Ohio) Oct. 29, 2005. (source: Double-Tongued Dictionary)

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