shadow ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Mimeographs and Dittos (episode #1502) 06/24/2018: In this episode: How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so... [more]
Spicy Jambalaya 06/18/2018: Teen slang from the South, and food words that are tricky to pronounce. • High schoolers in Huntsville, Alabama, told Martha and Grant about their... [more]
Chopped Liver 06/10/2018: There's a proverb that goes "beloved children have many names." At least, that's true when it comes to the names we give our pets. "Fluffy"... [more]
Busted Melon 06/02/2018: When writing textbooks about slavery, which words best reflect its cold, hard reality? Some historians are dropping the word slave in favor of terms like... [more]
Truth and Beauty 05/28/2018: Malamute, kayak, and parka are just some of the words that have found their way into English from the language of indigenous people in northern... [more]
You must log in to post a comment.