shadow ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Sponsored in part by:
Niblings and Nieflings (episode #1525) 05/14/2019: How do actors bring Shakespeare's lines to life so that modern audiences immediately understand the text? One way is to emphasize the names of people... [more]
Kite in a Phone Booth (episode #1524) 04/29/2019: Stunt performers in movies have their own jargon for talking about their dangerous work. They refer to a stunt, for example, as a gag. Across... [more]
Kids Are Asking (episode #1523) 04/11/2019: Questions from young listeners and conversations about everything from shifting slang to a bizarre cooking technique. Kids ask about how to talk about finding information... [more]
Strawberry Moon (episode #1522) 04/08/2019: We asked for your thoughts about whether cursive writing should be taught in schools — and many of you replied with a resounding "Yes!" You... [more]
Spill the Tea (episode #1521) 03/25/2019: If someone urges you to spill the tea, they probably don't want you tipping over a hot beverage. Originally, the tea here was the letter... [more]
You must log in to post a comment.