shadow ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Deviled Eggs (episode #1554) 09/14/2020:
Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years... [more]
Play It by Ear (episode #1553) 08/31/2020: How does social context shape our perception of language? When hiking the Appalachian Trail, a young woman from Wyoming found that fellow hikers assumed she... [more]
Moon Palace (episode #1552) 08/17/2020: What happens in a classroom of refugee and immigrant youngsters learning English? Their fresh approach to language can result in remarkable poetry — some of... [more]
Online Event August 27, 2020: Lemonade, Anyone? 08/04/2020: ... [more]
Cherry Bombs (episode #1551) 07/27/2020: An ornithologist says there's a growing movement to change the name of a pink-footed bird currently called the flesh-footed shearwater. The movement reflects a growing... [more]
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