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share of throat

share of throat n. the proportion of the beverage industry’s sales belonging to a specific brand or manufacturer. (source: Double-Tongued Dictionary)

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Further reading

Word Hoard (episode #1593)

Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...

Pushing the Envelope (episode #1591)

Sure, there’s winter, spring, summer, and fall. But the seasons in between have even more poetic names. In Alaska, greenup describes a sudden, dramatic burst of green after a long, dark winter. And there are many, many terms for a cold snap...

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