shrink in pink
 n.— «“Yoga was just beginning to take off and the only athletic clothing for women being made at the time was dumbed down men’s clothing,” Wilson, 52, explained, referring to what is called “shrink in pink” in the retail business. “We put together yoga-inspired athletic clothing for women that fit properly and injected some style into it.”» —“Lululemon Athletica’s yoga-inspired sports attire positions itself for success” by Andréa R. Vaucher International Herald Tribune (Paris, France) Sept. 9, 2007. (source: Double-Tongued Dictionary)

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