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sonic brand trigger

sonic brand trigger
 n.— «The RAB which obviously has something of a vested interest in the issue is attempting to update the use of sounds in advertising, and has even come up with an alternative name to the slightly downmarket jingle sonic brand triggers.» —“Why jingles no longer jangle” by Martin Croft Marketing Week (U.K.) Feb. 4, 1999. (source: Double-Tongued Dictionary)

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