sonic branding
 n.— «Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four seconds or go for something that’s memorable because it’s annoying. I mean, Intel’s very successful, but as a consumer, I get wound up by it.”» —“Tills are alive with the sound of music” by Alice Fisher Telegraph (U.K.) Dec. 29, 2004. (source: Double-Tongued Dictionary)

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