sonic branding
 n.— «“The Wizard” served as the technical model for subsequent efforts at TOTP sonic branding: Tony Gibber’s “Get Out of That” in 1991 and, more recently, Vince Clark’s “Red Pop Head.” Remember how they went? Me neither.» —“Music: The tune that hooked a generation” by Nick Coleman Independent (U.K.) May 1, 1998. (source: Double-Tongued Dictionary)

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