Southwest effect
 n.Note: Named for Southwest Airlines. «What isn’t known is how much demand for travel will disappear this fall if fares are higher and the economy weakens further. When discounters enter markets and force all airlines to cut prices, traffic increases exponentially—the Department of Transportation once labeled that stimulation “The Southwest Effect.”» —“A Downside of Cheap Fares: Flight Cuts” by Scott McCartney Wall Street Journal: The Middle Seat Sept. 30, 2008. (source: Double-Tongued Dictionary)

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