Home » Dictionary » Southwest effect

Southwest effect

Southwest effect
 n.Note: Named for Southwest Airlines. «What isn’t known is how much demand for travel will disappear this fall if fares are higher and the economy weakens further. When discounters enter markets and force all airlines to cut prices, traffic increases exponentially—the Department of Transportation once labeled that stimulation “The Southwest Effect.”» —“A Downside of Cheap Fares: Flight Cuts” by Scott McCartney Wall Street Journal: The Middle Seat Sept. 30, 2008. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Baby Blues (episode #1542)

A hundred years ago, suffragists lobbied to win women the right to vote. Linguistically speaking, though, suffrage isn’t about “suffering.” It’s from a Latin word that involves voting. Plus: military cadences often include...

Beside Myself (episode #1535)

The new Downton Abbey movie is a luscious treat for fans of the public-television period piece, but how accurate is the script when it comes to the vocabulary of the early 20th century? It may be jarring to hear the word swag, but it was already at...