spadia
 n.— «The ad, called a “spadia,” was the equivalent of a full page, folded over the regular circular so that half showed on the front and half on the back. The private-label page pulled off to reveal more private-label items on the reverse side.» —“Harco Drug targets an incentive-driven private-label strategy” in Northport, Ala. Drug Store News Nov. 6, 1989. (source: Double-Tongued Dictionary)

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