spincerity
 n.— «And the supposed opposite of spin, “sincerity,” not only belongs to spin but is what spin requires in order to operate. That is because a “genuine” subjective concern about, say, world hunger becomes spin the moment it is converted into a “political’ statement. Spincerity…» —“Spincerity” by Mark k-punk Aug. 28, 2005. (source: Double-Tongued Dictionary)

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