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squeeze page

squeeze page
 n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)

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