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stiff

stiff
 v.— «If Santana’s follow-up to the 14-times-platinum Supernatural clicks, Davis, who helped steer this project as well, gets props; if it stiffs, he won’t take the fall, since it’s on his old label, Arista.» —“Power 101″ Entertainment Weekly Oct. 18, 2002. (source: Double-Tongued Dictionary)

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