v.— «Over the past few years, some hip consumers have started using a coined verb—”Swiffering”—to describe how they tackle cleaning tasks with Procter & Gamble Co.‘s…refillable sweepers, mops and dusters. Swiffer, already on its way to becoming a billion-dollar brand, is now expanding into quick carpet cleaning, a move that could be the push it needs to reach that hallmark status.» —“Swiffer sweeps into quick carpet cleaning” by Jessica Wohl in New York City Reuters July 19, 2005. (source: Double-Tongued Dictionary)

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