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moneyball

moneyball  n.— «While you were still rooting for your team for no reason more profound than it was your team, they changed the rules on you. The Dodgers and Giants split for the Coast, sharpies like George Steinbrenner bought into the...

on the tarmac

on the tarmac  adj.— «The panel found the agency was “lenient” and “ineffective” and in some cases lost track of people enrolled in the program. As many as 200 people at any given time, or 40 percent of those...

plusing

plusing  n.— «The agency will be marked, he said, “by what Disney called ‘plusing.’ When a client comes to us he will have certain expectations. If we ‘plus’ that, when he leaves he will say, ‘Boy, I got more from that than I thought...

Amexica

Amexica n. the zone where the U.S. and Mexico share a border, culture, language, and economic conditions. Editorial Note: The first cite is related only in that it refers to a joint Mexican-American advertising agency. (source: Double-Tongued...

turkey

turkey  n.— «The Legislature marred an otherwise good session by producing a record number of “turkeys,” which are a Florida term for projects that have been inserted by legislative prerogative. In many cases, they involve...

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