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sonic branding

sonic branding n. the association of a piece of music or a sound with a product, company, or broadcast program. (source: Double-Tongued Dictionary)


ice  v.— «Pittsburgh kicker Jeff Reed couldn’t have been happier when Jacksonville coach Jack Del Rio called a timeout as Reed lined up a 37-yard field-goal attempt with 23 seconds left in their game last Sunday night. Del Rio was trying...


blocktimer  n.— «Greg Sanchez pledged assistance to Cortes, even as he clarified the broadcaster is not a regular employe[e] of the station but a blocktimer, who buys airtime.» —“Task force formed to probe shooting of Cebu...


blocktimer n. an independent journalist or producer who buys airtime in order to broadcast programs on radio or television. (source: Double-Tongued Dictionary)


blocktimer  n.— «Most of these hard-hitting journalists—print or broadcast—are independent, free-lancers, or in our broadcast parlance, “blocktimers.”» —“Why they kill local journalists” by Nonie C...


respeaker n. in broadcasting, a person who renarrates, summarizes, or describes a television program for recording in preparation for subtitling. (source: Double-Tongued Dictionary)

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