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Going for that Anti-Marketing Dollar

In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...

Agita

Oh, that gives me agita! A Connecticut native says her Midwestern colleagues office were flabbergasted to encounter this expression, which she’s known all her life. Grant and Martha discuss this word for “upset” and its likely...

hyper-edit

hyper-edit  n.— «Each high-octane action sequence is made up of quick cuts and edits, hyper-edits as they call it in the business, leaving the viewer with no sense of the surroundings and at times no clue as to what exactly is happening...

See a Man About a Horse, Again

Salut, superfriends! It's another newsletter from A Way with Words. This week's episode was a re-run, one that we particularly liked because it has the famed "dinner vs. supper" call, which is still generating buckets of mail...

VASCAR

VASCAR  n.— «The Connecticut State Police are patrolling in traditional and non-traditional cruisers, using all forms of speed enforcement (including radar, laser and the stopwatch-assisted method known as VASCAR) as well as patrolling...

tenant command

tenant command  n.— «The sailor was assigned to what’s known as a tenant command, a unit that’s located on base but is not part of the chain of command.» —“Sailor’s Death Investigated” in Groton Hartford...

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