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ten-tenths

ten-tenths  adj.—Gloss: All, all-out, or completely. «Racers often rate their effort in terms of tenths, with nine-tenths being an agressive race pace and ten-tenths a banzai lap.» —“Ultimate!! Racing!! Machines!!” by...

shack farming

shack farming  n.— «Municipalities would be able to demolish the shack and thus continue our national effort to eradicate slums. The act also ends what is commonly called “shack farming,” which is when people invade land and...

BOB

BOB  n.— «But the mason bee earns an “A” for effort from orchardists and gardeners. This native of Washington, common throughout the West, is one of our hardest-working pollinators. Mason bees have a sweet tooth for fruit trees, and for...

eventize

eventize  v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a...

heli-mulching

heli-mulching  n.— «Rice straw dropped from a heavy-lift helicopter rained down like snow Monday on fire-blackened forest land north of Oroville in an effort to control erosion. The process, known as “heli-mulching,” is set to continue...

post-grafitti

post-grafitti  n.— «The term “Street Art” usually refers to more visual art than more traditionally text-based graffiti, though the two often overlap. This is sometimes called post-graffiti. In an effort to divorce it from its more illicit...