In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
Oh, that gives me agita! A Connecticut native says her Midwestern colleagues office were flabbergasted to encounter this expression, which she’s known all her life. Grant and Martha discuss this word for “upset” and its likely...
Busharraf n.— «Polls showed Musharraf’s popularity was in free fall at 15 per cent. Some 64 per cent of Pakistanis said they viewed the president’s backers in Washington as “the single biggest threat” to the nation. And people...
movietisment n.— «Combs, who produced and stars in a three minute version of the commercial, refused to edit the video and instead released it online.…The so-called “movietisment” details Combs’ encounter with a...
complete knockdown n.— «Still, said J.D. Powers’ Dunne, Chinese carmakers might not encounter the same challenges penetrating the U.S. market from Tijuana that Honda and Toyota did in the 1980s when they had no local supplier base. These...
bins n.pl.— «This chance encounter brought birds to his attention, the scales fell from his eyes, and he began to take notice of them, and the peculiar, underground fraternity (and sorority) who stalk them with bins (birding shorthand for...