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Clever Veggie Names

If you need proof that language is powerful, here’s some. Researchers at Cornell recently reported that kids are more likely to eat their veggies if they’re told the food has enticing names like “X-ray Vision Carrots” and...

functional food

functional food  n.— «Too many kids are taken in by claims of health benefits in products that have been enhanced by chemical additives, including fiber, calcium, omega-3 fatty acids and vitamins. The industry calls these “functional...

Like a Duck on a June Bug

Why are the names of cars so unimaginative? Grant argues that auto manufacturers might take inspiration from ornithology to build a better car name. (Then again, would you be any less aggravated if you were rear-ended by a lazuli bunting?) Also this...

eatertain

eatertain  v.— «Kessler spends a lot of time meeting with (often anonymous) consultants who describe how they are trying to fashion products that offer what’s become known in the food industry as “eatertainment.” Fat, sugar, and salt turn...

downwinder

downwinder  n.— «Nuclear testing in Nevada during the 1950s and 1960s released radiation into the atmosphere that settled in states far away from the original test site. Researchers determined that certain elements of this fallout, such as...