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halo effect

halo effect  n.— «Children in non-fluoridated communities consume sodas and beverages bottled in fluoridated localities using fluoridated water. This is known in fluoridation debate circles as “the halo effect.” Grapes and grape products...

buckle bunny

buckle bunny  n.— «Other riders arrived, mostly oblivious to the halo of interest they received, particularly from women. Rodeo groupies are called buckle bunnies for the saucer-size silver buckles that cowboys earn for winning rodeo...

have it large

have it large  v. phr.— «I know that isn’t what US Dollar buyers want to hear but I am doing my best to forewarn you. However, US Dollar sellers are “having it large” as they say in all the best hoodie gangs.» —“Halo...

health halo

health halo  n.— «The other half of the Park Slopers were shown the same salad and drink plus two Fortt’s crackers prominently labeled “Trans Fat Free.” The crackers added 100 calories to the meal, bringing it to 1,034 calories, but their...

ambush marketer

ambush marketer  n.— «Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called...

halo car

halo car n. an automobile model that lends prestige or attractiveness to the brands and other models of its manufacturer. Editorial Note: This use of halo is derived from halo effect, a tendency of a favorable trait or product to lend credibility or...

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