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spadia

spadia  n.— «About 15 years ago, in response to advertiser requests, comic section printers began using the smaller sheet of newsprint to wrap around the comics section. In the newspaper business this sheet is known as a spadia or gatefold...

spadia

spadia  n.— «The ad, called a “spadia,” was the equivalent of a full page, folded over the regular circular so that half showed on the front and half on the back. The private-label page pulled off to reveal more private-label...

spadia

spadia n. a page wrapped around the spine of a periodical or one of its sections so as to appear as a narrow flap or partial page. Also spadea. Editorial Note: Images of a spadia. The 1993 citation has it right: a gatefold and a spadia are not the...

spadia

spadia  n.— «A lucky smattering of folks who picked up The New York Times on Monday were treated to a spadia—a strip just wider than a column, overlapping the front page, that announced the day’s highlights… As it happens, the...

spadia

spadia  n.— «He notes that some of the inserts that gave union mailers their biggest headaches on the new equipment—such as a Montgomery Ward product and the spadia on double Sunday comics sections—have been eliminated since the strike...

spadia

spadia  n.— «Advertisers now want to reach specific customer groups. Part of the result is the creation of numerous products, including Neighbors editions, Homes magazines, Post-It notes, Comics spadias, TV Book pop-outs and wraps, TV...

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