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scalejacking

scalejacking  n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...

lunch-pail mentality

lunch-pail mentality  n.— «He has what I call a lunch-pail mentality.…Tommy comes to work every day, and outworked people in practice. He called all our signals in the secondary, and was our quarterback on defense. Tommy is not only...

false flagging

false flagging  n.— «In some of our more affluent neighborhoods, we have young people espousing the gang culture and mentality, receiving their gang information second hand and off popular Internet sites. This can put that youth and...

dec-dec

dec-dec  adj.— «I made my ascension from rookie to “prolly gonna get sponsored soon,” aka I’m dec-dec. (Dec-dec: fairly decent. I’ve picked up the new vernacular and have mixed it with my old skiing mentality.)» —“Trading...

snivelization

snivelization  n.— «What accounts for this obtuseness and opacity of the conservative mind? It is only symptomatic of the pathology of the modern mentality in general; also, therefore, reflecting the general unconsciousness and senility of...

grantrepreneur

grantrepreneur  n.— «People quickly shift their attention from making sound business decisions to figuring out how to get their share of the government’s generosity. That drags us right back into the old “grantrepreneur”...

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