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halo car

halo car n. an automobile model that lends prestige or attractiveness to the brands and other models of its manufacturer. Editorial Note: This use of halo is derived from halo effect, a tendency of a favorable trait or product to lend credibility or...

dicajok

dicajok  n.— «Dicajok People who take their digital cameras everywhere. (“Dica” is short for “digital camera”; jok refers to a group of people.) Example: This model will be a hit among dicajok.» —“The words of...

sonic branding

sonic branding  n.— «“The Wizard” served as the technical model for subsequent efforts at TOTP sonic branding: Tony Gibber’s “Get Out of That” in 1991 and, more recently, Vince Clark’s “Red Pop Head.” Remember...

Wal-Martization

Wal-Martization  n.— «In a process that has been coined “Wal-Martization,” the $359 billion retail behemoth is driving down wages and benefits in the retail industry and beyond as competitors scramble to imitate its business...

chevrolegs

chevrolegs  n.pl.— «“My Other Car Is My Feet.” “Which model? Chevrolegs or Toyotoes?”» —“Re: Bumper Stickers?” by km34@cornell.edu (Karen Sanchez) Usenet: misc.writing Nov. 17, 1994. (source:...

blue-sky

blue-sky  v.— «They couldn’t understand why we would pour money into such “harebrained blue-skying” instead of giving it to them to design yet another model of their ill-fated line of processors.» —“Nurturing of Corporate...

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