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Going for that Anti-Marketing Dollar

In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...

Office 2.0

Office 2.0  n.— «Savvy office workers frustrated that their on-the-job computer tools don’t function as smoothly as, say, an Apple iPod are taking matters into their own hands. No longer are they relying on company technicians, or...

weisure

weisure  n.— «The line dividing work and leisure time is blurring right before our eyes, says one expert, and it’s creating a phenomenon called “weisure time.”  Many who haven’t already abandoned the 9-to-5 workday for the...

Agita

Oh, that gives me agita! A Connecticut native says her Midwestern colleagues office were flabbergasted to encounter this expression, which she’s known all her life. Grant and Martha discuss this word for “upset” and its likely...

walk-a-cise

walk-a-cise  n.— «Confusion ensues, slowing down the furious bikers and dragging into the mix City Hall-area office workers who are just trying to get in a little lunch break walk-a-cise but are now risking loss of limb.» —“The Wild...