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Good Juju

Imagine a time when heroin was marketed for the whole family. It really happened! Also, how Twitter, M&M’s, and Hallmark cards got their names. Plus, restaurant slang, bad juju, having a wild hair, cutting to the quick, and use vs. utilize.

Naming Aspirin

Aspirin is now a generic drug, but it was once a brand-name product made by Bayer. It’s just one of many genericized trademarks, also known as proprietary eponyms, which includes not only aspirin, but kerosene, dry ice, and cellophane. This is...