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scalejacking

scalejacking  n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...

pinger

pinger  v.— «As searchers continue to comb thousands of square miles of ocean for debris from Air France Flight 447, their success could hinge on a device the size of a small flashlight that may well have been manufactured on Cape Cod...

snowroller

snowroller  n.— Note: Also as two words: “snow roller.” «Several days ago, several hundred rather large snowballs appeared on Lake Eyak over night. The next day I received phone calls and e-mails from curious Cordovans asking...

gazelle

gazelle  n.— «An important measure, especially if you’re interested in job creation and economic impact, is the measure of high-growth start-ups, popularly called “gazelles.” What the creators of this measure understood is that...

shoe-icide attack

shoe-icide attack
 n.— «Shoe-icide Attack…Bush ducks as Iraqi flings size 10s at head.» —Daily News Dec. 15, 2008. (source: Double-Tongued Dictionary)