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Intentional Misspellling of Business Names

Andrea in San Diego, California, noticed a new restaurant with a name spelled in a curious way. Is there a term for this kind of intentional misspelling used in advertising? Onomastics is the study of naming, and a good source for information about...

Keep Your Powder Dry

Jacuzzi and silhouette are eponyms — that is, they derive from the names of people. An Italian immigrant to California invented the bubbly hot tub called a jacuzzi. And the word silhouette commemorates a penny-pinching treasury secretary who lasted...

Horsing Up in the Navy

Bob from Rockford, Illinois, recalls that forty years ago when he was in the Navy, his instructors would stamp their foot to emphasize a particular point that might be on the test later. They referred to this action as horsing up the students, and...

Train of Thought

Chances are you recognize the expressions Judgment Day and root of all evil as phrases from the Bible. There are many others, such as the powers that be and bottomless pit, which both first appeared in scripture. • There’s a term for when the...

Proxemics and Public Space

Tony in Reno, Nevada, says he’s noticed people leaving more space between each other while standing in a queue. Is there a better term for this than personal space? The study of public spaces and the way we move around them is known as...

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