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reshop

reshop  v.— «Then, just when my feet are about to fall off, she does a trip through the store, up and down each aisle, pulling misplaced items off the shelves and stacking them into a cart that will be driven through the store one more...

reshop

reshop  v.— «Sixteen-year-old Tom Mitchell, toting a wooden hand cart, is trying to negotiate the aisles, hoping to restock shelves with fresh toys. Nearby, 16-year-old Mike Handwerker is on “reshop” detail—returning forsaken...

Elmo effect

Elmo effect  n.— «People were referring to it as the “Elmo effect” because it got people into the stores way ahead of what is normally seen as the kickoff to the holiday shopping season.» —“Hot-selling US toy Elmo was well...

hard eight

hard eight  n.— «Ad industry executives refer to these last eight weeks of the year the “Hard Eight” because toy makers and others fight so hard for the key Saturday morning time slots.» —“Cashing in on kids Retailers in...

hard eight

hard eight  n.— «The toy industry calls the eight weeks leading up to Christmas the “hard eight.” That’s when prices jump for slots on kids shows and when toy ads replace cereal ads.» —“Six strategies marketers use to get...

MRE bomb

MRE bomb  n.— «The children of western Iraqi border towns have a new toy since the Marines rolled through earlier this month—the MRE bomb. Local children here like to take the chemical heaters found in the Marines’ Meals Ready to Eat...

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