take away
 n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”» —“Take Aways: What Consumers Learn From Ads” by Scott G Advertising Industry Newswire May 21, 2007. (source: Double-Tongued Dictionary)

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