take away
n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”» —“Take Aways: What Consumers Learn From Ads” by Scott G Advertising Industry Newswire May 21, 2007. (source: Double-Tongued Dictionary)
Further reading
Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers call this genre up lit. Plus, a clergyman ponders an arresting phrase in...
The art of the invitation can be tricky. An inviter’s idea of invitation may be taken by an invitee as merely mentioning an event while they’re nearby. One such a misunderstanding went on for months! Plus, George Saunders, winner of the...
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