What pet names do you have for your loved ones? In The Joys of Yiddish, Leo Rosten shares the name his Mother used to call him — bubala, a term of endearment grandmothers might use in addressing children. We have all kinds of substitutes for the names of those we care about: sweetie, honey buns, snookums, etc. Martha opts for the Portuguese fofinha, meaning “fat, cuddly baby.” This is part of a complete episode.