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third-force marketing

third-force marketing
 n.— «Essentially, what this “third-force marketing” does is encourage subscribers to spend more on their contracts by paying for calls made by third parties, who might not be able to afford them.» —“Tap Into Old Clients for New Business” by Penny Haw Business Day (Johannesburg, South Africa) May 21, 2004. (source: Double-Tongued Dictionary)

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