touching
 n.— «One of the organisers equated the gesture with the free supply of “touchings” (as the pickles provided free of cost along with liquor in bars in central Kerala are referred to in local parlance). He felt that such gestures are essential to retain customer loyalty.» —“Catching them young” by K. Venkiteswaran in Kerala The Hindu (Chennai, India) June 29, 2005. (source: Double-Tongued Dictionary)

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