Toyotarisation
 n.— «Andrew Goudie, professor of geography at Oxford University, blames the process of Toyotarisation—a coinage reflecting the near-ubiquitous desert use of Toyota Land Cruisers—for destroying a thin crust of lichen and stones that has protected vast areas of the Sahara from the wind for centuries.» —“4x4s replace the desert camel and whip up a worldwide dust storm” by Paul Brown Guardian (U.K.) Aug. 20, 2004. (source: Double-Tongued Dictionary)