wait-warping
 n.— «“We’ve seen the results of studies where people have taken the time to measure how long it takes at a cashier versus how long it takes for a layperson scanning the items in self-checkout, and it takes longer for the layperson,” he said. “But because they’re actively involved, it seems like it takes less time.” This concept is well-known to advocates of in-store digital signage, some of whom refer to it as “wait warping,” the idea that giving the shopper something to do and/or think about gives the illusion that things are moving faster than they are.» —“New reports differ on the merits of self-checkout” by James Bickers Self Service World Nov. 13, 2006. (source: Double-Tongued Dictionary)

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