William Zinsser Quote on Writing

Martha recalls that as an English major, she nearly memorized William Zinsser’s On Writing Well. He died this month at age 92, and she’ll remember this quote, among others: “Ultimately, the product any writer has to sell is not the subject being written about, but who he or she is… I often find myself reading with interest about a topic I never thought would interest me — some scientific quest, perhaps. What holds me is the enthusiasm of the writer for his field.” This is part of a complete episode.