n.— «So how much toothpaste should you use, given all those millions spent on the product? A “nerdle” says the ADA. That’s a squeeze that covers the length of the bristles on a toothbrush, ADA researches say.» —“Monday Memo” by Gary A. Clark St. Louis Post-Dispatch (Missouri) Aug. 19, 1996. (source: Double-Tongued Dictionary)

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  1. Who coined the word??? When???

  2. BB says:

    I’m not certain but I think it was coined in the 1980’s by TV commercial director Ed Libonati who shot a lot of toothpaste spots. He had a bunch of plastic nerdles made that looked like various toothpastes and would hold up under hot lights for product “beauty shots”.

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