Following in the tradition of Crate & Barrel and other businesses that include an ampersand in their names, the Hipster Business Name Generator offers fanciful names for trendy companies, such as Rainstorm & Egg or Peach & Creature. In the past, children reciting the alphabet were taught to include this pretzel-like symbol in the spot for the 27th letter, referring to it as and per se and, which eventually became ampersand. This is part of a complete episode.

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