fam trip
n.— «Many of the stories generated by Chinese publications have occurred as a result of familiarization trips, commonly known as “fam trips.” While media usually are required to pay their own way to and from Nevada, the Commission on Tourism organizes trips to visit local attractions. Normally, a resort or attraction will offer complimentary stays. That usually assures the host property of at least a mention in the story that is generated. The most recent fam trip, a five-day visit, wrapped up last week with 13 media and travel agency representatives visiting Las Vegas.» —“Nevada continues to market itself in China” by Richard Velotta In Business Las Vegas (Nevada) Oct. 27, 2006. (source: Double-Tongued Dictionary)
Further reading
Sometimes it’s a challenge to give a book a chance: How many pages should you read before deciding it’s not worth your time? There’s a new formula to help with that decision — and it’s all based on your age. • Have you ever...
How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so why didn’t we also adapt the French for black and white? • Not every example of writing goes in one direction across the page...
You must log in to post a comment.