out over one’s skis
other—Gloss: being ahead of oneself or behaving rashly. «Some advertisers like Coca-Cola have expressed surprise that Beacon then required users to take action if they did not want the messages sent out. “This is a bit of an example of Facebook being, as we refer to it, ‘out over your skis.’ They got a little bit ahead of themselves.”» —“Apologetic, Facebook Changes Ad Program” by Louise Story New York Times Dec. 6, 2007. (source: Double-Tongued Dictionary)
Further reading
A sumptuous new collection of poems about specific photographs shows how the moment in time captured by camera can inspire a verbal work of art as well. Also, why do we say that a quarterback got sacked? Plus, If you’re planning to vacation at a...
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...
This is sort of interesting. You would think that something like this would have originated in the skiing world, and yet in 21 years as a skier (and 8 on the US Ski Team) I’ve never heard it.
Maybe it’s referring to water skiing?