fall line
n.— «Last month, Disney’s Buena Vista Games named Scott Novis vp and general manager of Fall Line (a snowboarding term meaning “the most direct path down the mountain”).» —“Wii Ambitions at Buena Vista Games” by Paul Hyman GameDaily BIZ Dec. 21, 2006. (source: Double-Tongued Dictionary)
Further reading
Acclaimed Jamaican poet Safiya Sinclair’s sumptuous memoir, How to Say Babylon (Bookshop|Amazon) tells the story of her struggle to break free from a rigid Rastafarian upbringing, and how her discovery of poetry, both memorizing it and writing...
One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...